At Defy Inspire® Nail Polish, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, and disclose information from you when you visit or make a purchase on our website.
Information We Collect
We collect both personal and non-personal information from you to provide an enjoyable, smooth, efficient, and customized experience.
Personal Information
Personal information refers to any information that can uniquely identify you, such as:
- Contact data: Name, email address, phone number, shipping and billing address
- Account data: Account username and password, purchase history
- Payment data: Credit/debit card number, bank account details, payment transaction history
- Profile data: Gender, date of birth, profile picture
- User content: Reviews, comments, messages to the website
- Marketing preferences: Receipt of marketing emails, SMS messages, phone calls
We collect personal information when you:
- Create an online account
- Make an online purchase
- Sign up for our newsletter
- Participate in forums, surveys, promotions, or contests
- Communicate with us via third-party social media sites
- Contact our customer care team with questions or concerns
Non-Personal Information
Non-personal information refers to data that cannot identify you specifically, such as:
- Device data: IP address, device type, unique device identifier, browser type and settings, operating system
- Usage data: Pages visited, search queries, clicking behavior, date and time when website is accessed
- Location data: Region or general location (not exact GPS coordinates) determined through your IP address
- Analytics data: Number of visitors, pages visited, bounce rate, conversion rate
We collect non-personal information through:
- Log files tracking traffic and usage on the website
- Cookies and similar technologies identifying your browser or device
- Embedded web beacons/pixels in emails and advertising campaigns
This non-personal information is essential for our website to function efficiently and securely.
How We Use Information
We only use your personal information lawfully, fairly, and in a transparent manner. We collect and process information about you only for specific, explicit, and legitimate purposes. These purposes include:
- To operate our website: Authenticate users, host and serve content, improve performance, apply security measures.
- To complete transactions: Process orders, collect payments, communicate regarding orders, provide receipts and confirmations.
- To provide services: Respond to inquiries, provide customer support, send marketing communications if subscribed.
- For profiling: Analyze users’ preferences, interests, and browsing habits to improve user experience and site navigation.
- To communicate: Inform about new products, services, promotions, newsletters, or events.
- For recruitment: Assess job applications for available roles.
- For safety: Detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.
- To customize: Show content and advertisements tailored to your interests on our website and other sites.
- To comply: Enforce applicable terms of service and legal obligations.
How We Share Information
We do not share or sell personal information to third parties for marketing purposes. We only disclose personal information in the following cases:
- With your explicit consent to share the information for a specified purpose.
- With service providers and business partners who assist us in aspects like payment processing, marketing, advertising, website hosting, data analysis, infrastructure provision, security services, fraud prevention, legal services, shipping services etc. These partners are strictly prohibited from using the information for any other purpose.
- When required by law or court orders. We may disclose information if we reasonably believe it is necessary to prevent harm or financial/reputational loss, illegal activities or to investigate, prevent or take action regarding illegal activities.
- In case of merger, sale, or asset transfer – we may transfer or share your information as part of organizational restructuring or acquisition. However, the acquiring organization would be bound by this Privacy Policy.
- Public information like opinions, reviews, or comments posted publicly on our website or social media pages may be used or shared with attribution.
Other than the above cases, we will always ask for your consent before sharing your personal information. Please note that our website may contain links to other websites or services not operated by us. We cannot control how third parties use cookies or handle your personal information, so please be cautious when disclosing information on third party sites.
How We Secure Information
We take information security very seriously and use appropriate technologies and procedures to protect it. Our robust security safeguards include:
- SSL encryption of all data transmission of sensitive information like payment details when you place an order.
- Encryption of all stored confidential data to prevent unauthorized access in case of a security breach.
- Restricted access to your personal information only for authorized employees who need it to perform their job functions.
- Stringent vetting and security auditing of all third-party providers who may access your data, like hosting vendors, to prevent potential loss or misuse.
- Regular security reviews and audits to identify vulnerabilities and ensure security controls are effective against evolving cybersecurity threats.
- Prompt application of all security patches, fixes, and updates on website applications and server software.
- Secure disposal of all paper and electronic records containing sensitive data when no longer required.
- Regular staff training and awareness on latest data security protocols and best practices.
While we follow strict procedures, we cannot guarantee the absolute security of your information 100%. In the unlikely event of a breach, we will promptly notify users as required by law.
Your Choices and Rights
To ensure fair and ethical use of your data, you have the following rights and control options:
- Access your data: You may submit a written request for details on what personal information we have on you and how it is processed. We will provide this information free of charge, after verifying your identity, within 30 days.
- Rectify your data: You can request modification or correction of any incomplete or inaccurate personal data we hold. We will rectify this within 30 days of your request.
- Erase your data: You may request that we delete or anonymize your personal information, subject to our retention policies based on legal, accounting, or reporting purposes.
- Restrict processing: You can ‘opt out’ from certain uses of your data, like direct marketing communications. We will stop processing your data for that purpose after receiving your request.
- Object to processing: If you believe your data is being used in ways that are unlawful, unfair, misleading or violating your rights, you can file a complaint with us or the appropriate regulator.
- Data portability: On request, we will provide you with a copy of your data in a structured, commonly used, machine-readable format for you to reuse it in other contexts.
- Withdraw consent: You can change your mind and withdraw consent from our collection, use, or disclosure of your personal information at any time, by contacting us.
To exercise any of these rights, please submit your request by sending an email to [email protected]. We will promptly review and comply with your request within 30 days, unless it is impossible or involves disproportionate effort.
Retention of Information
We retain your personal information only for as long as required to fulfill the purposes we collected it for. We determine retention periods based on legal requirements, accounting and reporting purposes, and to prevent fraud, abuse, or to investigate other potential violations of our terms and policies.
When personal data is no longer needed, we securely destroy or delete it from our systems. Non-personal information and aggregated statistical data may be retained indefinitely to improve our offerings.
Cookies and Tracking Technologies
We use cookies to provide and improve our services, customize your browsing experience, store login credentials, facilitate shopping carts, analyze website traffic, and display relevant ads. Please refer to our Cookie Policy for details on how we use cookies and steps you can take to manage your cookie preferences.
Changes to this Policy
As our website evolves, this Privacy Policy may need to change as well. We reserve the right to amend this Privacy Policy at any time, for any reason, without notice. The revised Privacy Policy will be effective immediately upon posting on our website. You are advised to check for updates regularly. If we make significant changes, we may notify you through email or provide prominent notice on our website. Your continued usage of our website constitutes acceptance of the amended Privacy Policy.
How to Contact Us
If you have any questions, concerns or complaints about our Privacy Policy, or if you wish to submit a request to exercise your rights in relation to your personal information, please contact us at:
Email: [email protected]
Phone: 1-800-123-4567
Address: 123 Defy Inspire Lane, Los Angeles, CA, 90001, United States
We will respond to all queries within 30 calendar days.